STRATEGI WANITA TANI DALAM PENGEMBANGAN TANAMAN HIAS DI KELURAHAN GONDA BARU KECAMATAN SORAWOLIO KOTA BAUBAU
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Abstract
Despite the considerable potential for the development of ornamental plants in Indonesia as a high-value horticultural commodity, supported by growing market demand and the strategic role of women farmers, various constraints still hinder the optimisation of these enterprises. These constraints include limited capital, low technical capacity and limited market access. The present study aims to analyse the strategies employed by female farmers in the development of ornamental plants in Gonda Baru Village, Sorawolio Subdistrict, Baubau City. The present study employs a qualitative approach supported by descriptive analysis to gain a deep understanding of the strategies implemented by female farmers in ornamental plant development. The study population consists of all female farmers cultivating ornamental plants in Gonda Baru Village, totalling 10 individuals. The sampling method employed was a census approach. The data collection process involved the utilisation of a triangulation of methods, encompassing observation, in-depth interviews, and documentation. The primary variables in the study encompassed the development of ornamental plant farming and the strategies employed by female farmers in this development. The data analysis was conducted in two stages: first, a descriptive analysis was conducted; and second, a strategic analysis was conducted using the SWOT approach. The research findings indicate that the development of ornamental plants by female farmers in Gonda Baru Village since 2020 has evolved into a promising economic venture, supported by favourable agroecological conditions and increasing market demand. The SWOT analysis places this venture in Quadrant I (aggressive strategy), indicating that the venture has both strong internal capabilities and external opportunities. Key strategies identified include the enhancement of product quality and diversification, the leveraging of social media, and the strengthening of technical and managerial capacity. However, limited capital, a lack of training, and market access remain constraints, necessitating multi-stakeholder collaboration to support the sustainability and continuous enhancement of the business’s competitiveness.
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